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Wednesday, May 15, 2013

Borderlands Books, San Francisco

Borderlands Books (San Francisco's premiere science fiction, fantasy and horror specialty bookstore) announces its new mystery section.  Borderlands does not believe in doing anything by half measures, and the mystery section is no exception. The store has been completely rearranged and many additional shelves have been added to accommodate a serious foray into this new genre.

Alan Beatts, the owner, commented that, "Mysteries are a perfect match to our existing specialties and to our customers.  Many readers and authors of science fiction, fantasy and horror are enthusiastic about mysteries and crime fiction.  I'm really looking forward to introducing our existing customers to some of my favorite authors as well as meeting all the new customers who'll be coming in."

The new mystery section has a comprehensive selection of in-print hardcover, trade paperback and mass market books.  From classics to brand new titles, from cozies to crime fiction, Borderlands has it all. Borderlands' knowledgeable staff of booksellers is eager to begin recommending their favorite mysteries -- both to Borderlands current customers, and to the many under-served mystery fans throughout the Bay Area.  For the first time since the closure of the San Mateo's renowned M is for Mystery in 2011, the San Francisco peninsula has a store dedicated to mysteries.

About the company:  Borderlands Books is one of the world's largest science fiction, fantasy and horror specialty bookstores.  Since 1997 Alan Beatts and his staff have built an outstanding reputation throughout the US and overseas for their encyclopedic knowledge, outstanding customer service, and participation in numerous events including SF in SF, San Francisco's LitQuake festival, the World Fantasy Convention (which honored Mr. Beatts and the company's General Manager, Jude Feldman, with a nomination for the World Fantasy Award in 2008) and many others.  In 2009 Borderlands Books opened a 1500 square-foot cafe next door which has been a hit with existing customers as well as providing an unequaled venue for author appearances and special events.

Borderlands Books, 866 Valencia St., San Francisco  CA 94110
415 824-8203



3 comments:

  1. Really need to finally see the store. I used to see the owner and staff back when there was the terrific San Francisco Book fair. I always bought something from them. Very pleased the store is surviving. Maybe it well fill the gap left by the SF Mystery book store closing.

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